Looking to increase your content skills for digital marketing?
This could help - LinkedIn has launched a new LinkedIn Marketing Labs certification course on ''Content and Creative Design'', which is now free to all LinkedIn users.
As you can see, the course is made up of three classes, with a specific focus on LinkedIn's tools, in order to help users learn more about content and marketing basics and develop their skills.
As explained by LinkedIn:
“This new certification is critical because it comes at a time when we see an industry-wide interest in the topic of content strategy and creative design. In fact, as HubSpot’s State of Marketing 2022 Report found, content is continuing its sharp rise in importance even compared to last year, with 66% of marketers expecting to allocate more of their budgets toward it in 2022 and 47% of B2B buyers viewing three to five pieces of content before engaging with a sales rep.”
The capacity to write engaging, enticing content is key to maximizing your opportunities in digital marketing, and on LinkedIn speficially - and if you're looking for ways to increase your skills, it could be worth taking look at the new Linked in courses.
The full certification takes a couple of hours to complete, depending on your knowledge. and when you do complete the full course and exam, you get a digital certificate you can add to your LinkedIn profile or print out.
It's LinkedIn-centric and it doesn't cover every aspect of content planning and development, but it's a solid overview of the key fundamentals which could help you get your approach on the right track - especially if you're just looking for some grounding.
it's free, so the price is right - so if you have time available, it may be worth a look.
LinkedIn Marketing Labs certification course on ''Content and Creative Design''