This is probably not ideal for Instagram and its new approach to content sorting, as it tries to keep up with the roaring success of TikTok.
As you may remember, earlier this year, Meta CEO Mark Zuckerberg flagged coming changes in approaching how it sorts content within user feeds, with a shift away from your home feed being curated by your social or follow graph, to more of the posts displayed being recommended by AI, 'even if the content wasn't posted by a friend or someone you follow.
That change is the most obvious one on Instagram, where more and more of your main feed is now being dominated by posts, mainly short-form video clips - from profiles you don't follow, which has made it harder to keep up with the content from those that you've actually chosen to follow in the app.
That approach has been a big hit on TikTok, in broadening the amount of engaging content that it can show users to keep them scrolling. Still, many Instagram followers are not satisfied with this experience, with almost 100.000 of them signing a new Change.org petition calling for Instagram to go back to how it was.
The petition was launched by Influencer and photographer, Tati Bruening, who wants the app to return to its photo-sharing roots. And one particularly influential voice has now added her voice to the calling.
Kylie Jenner is one of the most influential voices among young users, with over 360 million followers on Instagram alone. When she complains, people listen, and her endorsement of the petition has already helped spark thousands more sign-ups in support. And if past history is anything to go by, Instagram should listen to what Kylie has to say.
Instragram does listen - and is now rolling some changes back. But short video are here to stay.