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Instagram shares tips on how to use Instagram Reels for marketing

As part of its new series of updated how-to guides, Instagram also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building.

And there's a heap of helpful pointers and notes there - first off, Instagram provides an overview of why you should consider Reels And the key strengths of the format.

Of particular interest are the statistics that Instagram included in each element, providing more content s to why you want to use, for example, effects in your clips. there are also notes on Reels ads and how to make the best use of the format for paid promotions, a section on working effectively with creators, as well as insight into utilizing paid partnership labels, Shops, product tags, and more.

It's a good guide, that covers a lot, with the additional data and engagement insights providing a bit of extra kick to back up the tips and suggestions.

If you're wondering how you can use Instagram Reels in your digital marketing approach, it's definitely worth a look.

You can download Instagram’s updated Reels for business guide here.

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