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Facebook Is Launching Reels Globally


FB Press Release Facebook is expanding the availability of Facebook Reels for iOS and Android to more than 150 countries across the globe. Also introducing better ways to help creators to earn money, new creation tools and more places to watch and create Facebook Reels.

Watching video is half of time spent on Facebook and Instagram, and Reels is our fastest growing content format by far.

Facebook is creating a variety of opportunities for creators to earn money for their reels. The Reels Play bonus program, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.


In the coming months, Facebook will expand the bonus program to more countries, so more creators can get rewarded for creating reels that their communities love. This also includes direct monetization options for Facebook Reels through ad revenue share and fan support.


This also includes:

  • Remix: Create your own reel alongside an existing, publicly-shared reel on Facebook. When you create a Remix, you can create a reel that includes all or part of another creator’s reel.

  • 60-second Reels: Make reels up to 60 seconds long.

  • Drafts: You will soon be able to create a reel and choose to “Save As Draft” below the Save button.

  • Video Clipping: In the coming months, we’re planning to roll out video clipping tools that will make it easier for creators who publish live or long-form, recorded videos to test different formats.

Over the coming weeks, the following updates will be implemeted:

  • Reels in Stories: You can share public reels to Stories on Facebook, making it easy to share favorite reels with friends and giving creators more visibility and reach. You’ll also be able to create reels from existing public stories.

  • Reels in Watch: You’ll be able to watch reels directly within the Watch tab and we’re developing tools to help you create reels in the Watch tab as well.

  • Top of Feed: We’re adding a new Reels label at the top of Feed so you’ll be able to easily create and watch reels in just a few clicks.

  • Suggested Reels in Feed: In select countries, we’re starting to suggest reels that you may like in your Feed from people you do not already follow.

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