Press release By Naomi Gleit, Facebook VP of Product Management and Social Impact
The Goal Is to Help 4 Million People Register to Vote
With the US elections less than a few months away, Facebook is launching the largest voting information campaign in American history.
Facebook is building a new Voting Information Center that will give millions of people accurate information about voting, while also giving them the tools they need to register and make their voices heard at the ballot box.
The goal is to help register 4 million voters this year using Facebook, Instagram and Messenger, and help them get to the polls so they can hold our leaders accountable. This goal is double the estimated 2 million people we helped register in both 2018 and 2016.
The Voting Information Center will be a place where people can get information about registering to vote, or requesting an absentee or mail-in ballot, depending on the rules in their state. People will also be able to see local election alerts from their officials about changes to the voting process.Our intention is simple but ambitious: to help every eligible voter in the US who uses our platform vote this year.
The Voting Information Center will include:
Posts from verified local election authorities with announcements and changes to the voting process. People can also choose to receive notifications for these alerts.
Guidance on registration and who’s eligible to vote.
Information on how to request an absentee ballot (vote by mail), guidance for military and overseas voters, and dates and polling places for early voting.
Information and links to help people plan their vote on Election Day, including when to vote, where to vote, and whether there are ID requirements.
Starting this summer 2020, Facebook will put the Voting Information Center at the top of people’s Facebook and Instagram feeds. We expect more than 160 million people in the US will see this authoritative information about how to vote in the general election from July through November.
More Control and Transparency for Political Ads
Political ads play an important role in every election – and this year will be no exception. People have told us they want the option to see fewer political ads on Facebook and Instagram.
After announcing this feature earlier this year we are now making it available as part of our preparations for the 2020 US elections.
Starting now for some people and rolling out to everyone in the US over the next few weeks, people will be able to turn off all social issue, electoral or political ads from candidates, Super PACs or other organizations that have the “Paid for by” political disclaimer on them.
You can do this on Facebook or Instagram directly from any political or social issue ad or through each platform’s ad settings. So if you’ve selected this preference and still see an ad that you think is political, please click the upper right corner of the ad and report it to us.
Lastly, Facebook is adding a new feature to the Ad Library, allowing you to track ad spending for US House and Senate races, in addition to spending for the candidates in the Presidential race.
Facebook will also offer a custom tracker to compare the spending of advertisers running political or issue ads. This will help you understand how much advertisers and candidates are spending to reach voters.