By Facebook press
10th of January we banned a digital marketing group in the Philippines — Twinmark Media Enterprises and all its subsidiaries — from Facebook.
This organization has repeatedly violated our misrepresentation and spam policies — including through coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms, and selling access to Facebook Pages to artificially increase distribution and generate profit.
We do not want our services to be used for this type of behavior, nor do we want the group to be able to reestablish a presence on Facebook.
Here’s a breakdown of what we’ve removed as part of this ban:
Presence on Facebook and Instagram: 220 Facebook Pages; 73 Facebook accounts; 29 Instagram accounts
Followers: About 43 million accounts followed at least one of these Facebook Pages
Facebook Pages with highest number of followers: Filipino Channel Online: 10.4 million
Gorgeous Me: 5.7 million
Unhappy: 4.9 million
Text Message: 4.4 million
TNP Media: 4.3 million
Again, our decision to remove this organization, and the Pages and accounts it controls, is based on the behavior of these actors who repeatedly violated our misrepresentation and spam policies, rather than on the type of content they were posting.
This specific investigation began after we learned that Twinmark was selling admin rights to Facebook Pages it had created, in order to increase distribution and generate profit, which violates our spam policy.
This prompted our teams to take a deeper look at a broader group of Pages and accounts associated with these users, ultimately uncovering a large network of Pages and accounts that were engaging in coordinated inauthentic behavior, the use of fake accounts, leading people to ad farms and selling access to Facebook Pages.
We are continuously working to uncover this kind of abuse, and we know that the people behind it — whether economically or politically motivated — will continue to evolve their tactics.
Today’s announcement is just one of the many steps we have taken to prevent bad actors from abusing our platform. We will continue to invest heavily in safety and security in order to ensure that people can continue to trust the connections they make on Facebook.