A blog can be one of the most useful tools for social media marketing.
It will help your brand engage with more people, establish your authority, and help you to build a sense of community.
If you’re not seeing a lot of traffic on your blog, however, you might feel as if your efforts are going to waste. The following tips will help you to get more views on your blog.
Remember, however, that numbers aren’t everything. You don’t just want high numbers of views and visitors; you want visitors to engage with your content, stick around, and remember your brand.
That’s why this article is titled “How to Improve Traffic to Your Blog” and not simply “How to Increase Traffic to Your Blog.” The following ideas should help you to bring in more views and build high-quality engagement.
Post High-Quality Content Regularly
None of the other tips in this article will do you any good if your blog is resting on sub-standard content. Your primary focus should always be to create high-quality content that your target audience will be interested in seeing. Whether that content is funny, useful, or interesting, make sure that you’re delivering something worthwhile. Visitors will stick around to read multiple posts and are likely to return to your site if your content is good. Of course, you also need to make sure that you post regularly so that your visitors have new content to come back for.
Take the Time for SEO
Learning how to use search engine optimization will take time, but it’s time well spent. Posts that utilize SEO will see a significant boost in search engine results rankings and a subsequent increase in page views. Invest the time to learn how to determine SEO keywords and frequencies, or hire an SEO expert. It may seem like a tedious process to do for every post, but it will be worth your effort.
Sometimes the best way to promote your blog is to do it right within your own blog posts. Where applicable, include links to previous posts you’ve written. Readers who are enjoying one post are likely to continue reading something else related to the topic. Just make sure that each link you include is actually relevant, or you risk looking like a spammer. You can also include a sidebar of your most popular posts. These links will help new readers become acquainted with your blog and encourage them to stick around for longer. This is a great way to improve your bounce rate and build engagement.
Feature a Guest Writer
Content from a guest writer is a great way to bring in a wave of new readers, particularly if you find a guest writer who is already popular. A guest writer will want to share their post with their own followers, which helps to bring more readers to your blog. Particularly if you and your guest writer have a lot in common, those new readers might become long-term readers of your blog. Guest writers also help to add fresh content and a new perspective to your blog, improving your all-important content.
The most successful blogs on the internet are successful because they don’t feel like a one-way monologue; they feel like a conversation. The best thing you can do for your blog is to make it a community resource for people with a particular interest or need. Take the time to respond to comments and questions, and work the themes that you see in those comments into your post. If you have enough traffic, consider creating a forum or other community page right on your blog. If you establish your blog as a community, readers will want to come to you for answers to their questions and for general support. If you’re trying to build up your community, try participating in established communities related to your blog’s field. Becoming active in these communities (not just spamming them with links to your site) will help you to bring people into your own blog’s community.