Press release: Jesper Doub, Director, Facebook News Partnerships
Facebook is announcing new investments focused on journalism in the UK with the launch of Facebook News, a dedicated space for national and local news, coming in January 2021. With Facebook News, we will pay publishers for content that is not already on the platform, help publishers reach new audiences and bring more advertising and subscription opportunities. The first group of publishers featured in Facebook News in the UK includes Archant, Conde Nast, The Economist, ESI Media, Guardian Media Group, Hearst, Iliffe, JPI Media, Midland News Association, Reach, STV and others.
These publishers are home to hundreds of the UK’s best known and most loved national and local news brands, including The Economist, The Guardian, The Independent, The London Evening Standard, Liverpool Echo, Manchester Evening News, The Mirror, The Scotsman, STV and the Yorkshire Post amongst others. Facebook News will also include content from lifestyle brands such as Red, Harpers, Cosmopolitan, Wired, GQ, Glamour, Vogue and Tatler. We expect many more partners to join prior to launch.
Facebook News offers a mix of curated and personalised top stories to deliver informative, reliable and relevant news. Readers see the top headlines and stories of the day alongside news personalised to their interests. During major news cycles, Facebook News provides timely news digests, highlighting original and authoritative reporting on pressing topics. Facebook News also helps people discover new topics and stories based on the news they read, share and follow.
The UK launch in January will build on the success Facebook News has seen in the US, where we’ve found more than 95% of the traffic Facebook News delivers to publishers is new audiences that have not interacted with those news outlets in the past.
Facebook is committed to supporting news organisations as they adapt to the changing digital world, and we are delighted to have so many partners working with us at this early stage. We’re in active negotiations to bring Facebook News to France and Germany as well, and we will continue to work with publishers in countries where market conditions and regulatory environments invite this kind of investment and innovation.