According to TechCrunch, Facebook is rolling out a new shopping feature; Shops in groups, product recommendations and a test of Live shopping for Creators.
Shops in Groups enables admins of Facebook groups to set up an online store on their Facebook Page. It’s up to the admins where this money goes — in the case of OctoNation, a page that tested the feature, the profits went to OctoNation’s nonprofit that educates people about octopuses.
According to TechCrunch, Yulie Kwon Kim, Meta’s vice president of Product Management, pointed out that many group admins are volunteers, and these shops could offer them a revenue stream for their work.
“The money goes to the group admin, and they can decide how they want to use it,” she told TechCrunch. “This is a great way for people to sustain and keep the group going.”
Facebook had previously announced its plans for group monetization features — including shops, fundraisers and subscriptions — at its Facebook Communities Summit hosted earlier this month.
According to Facebook, users often asked for product recommendations, forinstance in skincare or makeup groups, now users can mention a product that's listed in a Facebook shop, tag and embed it in comments, and from that, top product recommendations will appear in the users feed.
Facebook has had Live shopping for a long time, but as partnerships become more common, the app is beginning testing a new feature that would make collaborations appear mmore seamless. Instead of an influencer directing fans to another page to watch them sell a product, creators and brands can cross-stream on both of their pages.