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Facebook’s New Pages Layout: What You Need to Know

Beginning a couple of months ago, Facebook started testing a new layout for Pages.

By now, they’ve rolled out the new design for all Pages, although personal profiles have stayed the same.

You’ve likely noticed the updated look. If you haven’t taken some time to go through all the changes, however, you may need to make some revisions to your Page.

Below, we’ll discuss the 3 most important changes and how they affect your Page.

The Tech Portal highlights the changes to Facebook’s Pages design.

More Prominent Call to Action Button

This is probably the most important change: the call to action button is a lot more prominent. Instead of being grouped together with options to like or message your organization, the call to action now stands on its own on the right side of the page, highlighted in blue. If you haven’t put much thought into your call to action before, now is the time. Facebook’s options include “Contact Us,” “Call Now,” “Shop Now,” “Request Appointment,” and more.

New Cover Photo and Profile Picture Layout

Facebook has rearranged the cover and profile photos for a cleaner, less cluttered look.

The two no longer overlap, so you can choose a cover photo without worrying about your profile picture covering part of it. The profile picture, the perfect spot for your logo, now sits to the left of the cover photo.

It’s important to note that the pictures’ dimensions have changed (you can find more details on Facebook’s updated templates here). The profile picture is now a square of 160x160 pixels, and the cover photo is 828x315 pixels on desktop and 640x360 on mobile.

More Tabs Are Displayed

In the old Page design, a select group of tabs were displayed across the top, with the option to view more.

Now, all of your Page’s tabs are prominently visible in a vertical list beneath your profile picture.

This means it’s a good time to review your tabs.

If you have outdated tabs, you may want to revise or delete them.

On the other hand, if you haven’t used tabs much before, you may want to add a couple, as it’s now easier for users to find them.


Written by content manager Meghan Woolley

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