On September 2nd, Twitter announced that it is expanding its self-service ads platform to more than 200 different countries and territories.
Previously available in only 33 countries, the platform will now be open to small and medium-sized businesses around the world and in 15 languages.
Twitter Ads offers businesses tools such as objective-based campaigns, targeting, reports, and measurement analytics.
Twitter launched Twitter Ads for SMBs (small and medium businesses) in 2013, originally making it available just in the United States. Since then, it has grown steadily. In its announcement on Wednesday, Twitter reported that it now has about 100,000 active advertisers, including SMBs.
In July, Twitter reported that they brought in $452 million in advertising revenue in quarter 2. Advertising forms the base of Twitter’s revenue, and SMBs are clearly a central part of their advertising strategy.
Over the past two years, Twitter has gradually created more advertising tools that are helpful for small and medium businesses. Types of available advertising include promoted tweets, website cards (which attract website traffic), and lead generation cards (which gather email addresses right from a tweet).
Twitter Ads also include recently improved tools for campaign measurement and for targeting specific locations. These tools, in combination with Twitter’s large user base, make Twitter Ads attractive for many businesses.
A map of countries that can use Twitter Ads for SMBs, via Twitter
The latest expansion means that Twitter ads are available all over the world, basically anywhere where Twitter is in use.
Newly incorporated countries include Costa Rica, Greece, Hong Kong, Iceland, Poland, Turkey, and many more.
The development can only be positive for Twitter, which stands to gain even more advertising revenue, and it is likely to be helpful for advertisers around the world as well.
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Written by content manager Meghan Woolley
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