By Stan Chudnovsky, VP of Facebook Messenger
Insyagram is rolling out a new, simplified version of Messenger: Messenger 4.
In a recent Messenger study, 7 out of 10 people told us simplicity is the top priority for them in a messaging app. Among people surveyed who are messaging more frequently, 62% say messaging makes them feel closer to their friends.
We believe Messenger 4 delivers the closeness and authenticity that you’ve been asking for — through simplicity of design and powerful features that put the focus back on messaging and connecting.
To make it easier to find the features you care about, the new Messenger will have three tabs instead of nine.
Your conversations — both one-to-one and groups — are front and center in the Chats tab. For hundreds of millions of people every day who share pictures and videos, Messenger 4 will have visual communication features like Camera at the top so you can easily capture and share your selfies.
Once you tap into Messenger 4’s People tab, you can find friends, catch up on people’s Stories, and see everyone who is active right now. Then you have the Discover tab, where you can connect with businesses to get the latest deals, play Instant Games, book your next vacation, follow the news and more.
Now there is new ways to Personalize Conversations.
We know people love to use Messenger to express themselves with custom nicknames, emojis and chat colors. That’s why Messenger 4 has another way to personalize your conversations with a small but delightful update to chat customizations called color gradients.
With this feature, you can now use multiple colors to customize your chat bubbles in conversations. You can see the colors change from red to blue, for example, as you scroll up and down a conversation. Color gradients can be changed any time to reflect your mood or topic of conversation.
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