Businesses expect metrics to give them a clear understanding of the outcomes that matter most. And as our principles outline, we’re always improving our marketing solutions and investing in what works best for people. That's why we're making two updates to Page Insights to help businesses better understand how their Pages are performing.
Updating reach measurement to capture post views
Businesses use the reach metric in Page Insights to see how many people their posts reach. For Pages, we’ve historically calculated reach based on how many times a post was delivered in News Feed. And for paid ads, we use a stricter definition that only counts reach once a post enters a person's screen.
We previously announced this change, and starting Monday, we will update how we measure organic reach of Pages to be more consistent with the way we calculate reach for ads. This is a change in the way that we measure reach, not a change in News Feed distribution, and other engagement metrics will remain the same. This will provide Page owners with a more precise measurement of their audience and offer a more consistent measurement methodology across both our paid and organic reach reporting. Since this is stricter reporting, some Pages may see lower reach figures than before.
We know some marketers may rely on the previous metric for their own reporting, so over the next few months we will continue to provide the old reach metric alongside the new one in the Page Insights overview section and in the Page Insights API and export.
Redesigning Page Insights for mobile
We know businesses want simple and quick access to their Page reporting. That’s why we’re redesigning Page Insights to make it easier to find the most important information at a glance, on mobile. With this redesign, we’ll put the most commonly used metrics up top which include:
General Page diagnostics, such as number of likes, reach and engagement
Results of actions recently taken, such as recent post performance
Preview of new Page engagement, such as demographic information on new followers
The goal of these updates is to make the insights businesses care most about more easily accessible. For example, a Page owner can use the redesigned Page Insights to create a new post based off previous posts that have gained the most traction, or create new ad campaigns reaching people in their most engaged demographic. So far, Page owners testing the redesign have found the updated Page Insights to be more valuable than the old version. So we’re rolling out the updated Page Insights globally today on iOS and Android.
We’ll continue exploring ways we can improve Page Insights to help businesses see and understand the results that matter most to them.