3 Apps for Creating Great Visual Content


Visual content is key to maintaining a successful social media profile.

For those of us who aren’t professional graphic designers, however, creating images, videos, and GIFs can seem a bit challenging. Luckily, there are a lot of apps out there to help.

The following apps are some of our favorites for creating content that looks skillfully made, even for those of us who totally lack skills. Because they’re all apps, you can also use them on the go, making it easy to post content quickly and regularly.

1. WordSwag

If you want to turn enlightening quotes (or silly jokes) into beautiful, shareable images, WordSwag is a great tool for doing it. They have a lot of fantastic fonts that will make any piece of text look quote-worthy. You can lay these over your own images or background images available on WordSwag. They also have a nice selection of free templates to make designing even easier. WordSwag images almost always come out looking beautiful and polished. They’re perfect for sharing on Instagram, Pinterest, or Facebook, or you can use them to make great cover images for blog posts.

A recent post from WordSwag’s Instagram. Check out their profile for more inspiration.

2. Adobe Spark Post

Adobe Spark Post feels a lot like Canva in an iOS app. Just as in Canva, you can start by choosing a template based on the platform you’re publishing on and the kind of content you want. This makes it easy to always follow different websites’ publishing guidelines. Adobe has a lot of great templates to choose from, or you can start from scratch. Then use your own photos, free stock images, text, and design elements to create a complete image. You can play around with color palettes, filters, and easy editing tools to get exactly the look you want. Once your image is complete, you can easily change the format. For example, you can switch from a Facebook ad to an Instagram post without losing your work. This can make things a lot easier if you post on a variety of platforms.

An example from Adobe Spark Post’s Inspiration Gallery. This post’s top image was made using Adobe Spark Post as well.

If videos are more your thing, you can try out Adobe Spark Video instead.

3. Kanvas

Kanvas is a young, versatile app that lets you create more than simple images. It was created as its own social media platform, and it’s trying to build up a base of users. You can also simply use it to create content, and then post that content on other platforms including Facebook, Twitter, Instagram, and Tumblr. You can use Kanvas to create edited mages including overlays, doodles, and stickers. Where it stands out a little more is in its other formats: videos, GIFs, and flipbooks. You can turn a handful of photos, plus custom text, into a short GIF, or assemble up to 150 pictures into a Flipbook, a kind of slideshow. These kinds of content can add rich variety to your social media posts, and Kanvas makes them easy to create.

An example of a post from Kanvas’s gallery

Bonus: Canva

We talk about Canva a lot on Social Image, and that’s because it’s a fantastic tool for creating visual content. Until recently, it was only available on desktop, but they’ve recently created an iOS app as well. So if you’re a Canva fan, check it out!

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Written by content manager Meghan Woolley

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