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INFOGRAPHIC: 54% of Facebook Users Visit Multiple Times Daily

Facebook’s users visit far more frequently than those of other social networks, according to a survey.

GWI found that 54 percent of Facebook users visit the social network more than once per day, compared with 30 percent for Twitter, 28 percent for …

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Tilføjet af Allan Loumann Lissau on May 20, 2015 at 8:30am — No Comments

Facebook’s Internet.org Faces Backlash

In 2013 Facebook launched Internet.org, an ambitious project to bring free internet to underserved parts of the world.

However, in the past month Internet.org has faced severe criticism from both users and digital liberty advocates. These critics are primarily concerned with issues of net neutrality, equality, and security.

 …

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Tilføjet af Meghan Woolley on May 20, 2015 at 5:00am — No Comments

Google AdWords Adds More Specialized Mobile Ads

Google has long been on the forefront of promoting a better mobile online user experience.

On Tuesday of last week, Google AdWords continued this trend by announcing a number of updates that aim to improve AdWords’ functionality for mobile searches.

Jerry Dischler, the VP of AdWords Product Management, announced new features that target popular industries, improving ads related to automotive, hotel, and mortgage services.

 …

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Tilføjet af Meghan Woolley on May 11, 2015 at 5:30pm — No Comments

How Your Business Can Take Advantage of Video

Today is the age of online video.

Video websites and apps such as Youtube and Vine are extremely popular, and websites that weren’t traditionally centered on video, such as Facebook and Instagram, are getting in on the video action too.

New video apps, such as Meerkat and Periscope, have taken off incredibly quickly. Your business can take advantage of the popularity of video by incorporating it into your marketing strategy.

Whether you…

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Tilføjet af Meghan Woolley on May 4, 2015 at 7:30pm — No Comments

Video Comes to Facebook Messenger

On Monday, Facebook Messenger gained a big addition: video.

Over the past few months, Facebook has been making big changes to Messenger, starting by enabling peer-to-peer payments and then by opening the app up to third-party developers.

All of these efforts reflect Facebook’s goal to make Messenger more than just an add-on text messaging app for Facebook; they want it to be a staple of communication for smartphone users…

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Tilføjet af Meghan Woolley on April 28, 2015 at 8:30pm — No Comments

The Dark Side Of Facebook - How Moderators Keep Facebook Clean

We talk a lot about Facebook’s algorithm and News Feed policies, but we don’t often think a lot about what the Facebook moderators are doing behind the scenes.

Facebook moderators check through Facebook content to filter out inappropriate, graphic, and illegal content.

Without the hard work of the moderators, Facebook would not be the place that so many of us love. This…

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Tilføjet af Meghan Woolley on April 20, 2015 at 7:30pm — 1 Comment

Apple Sells Almost 1 Million Apple Watches in First Day of Preorders

Apple Watch became available for preorder in the U.S. on Friday, and in the first day 957,000 people placed orders.

This caused many models to be sold out within about half an hour for the initial launch date of April 24th. 

Preorders placed later in the day were given estimated delivery dates as far back as June and July. At the moment, all Apple Watches are sold out for the next 4-6 weeks.

It seems like a resounding success for Apple, with a…

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Tilføjet af Meghan Woolley on April 14, 2015 at 5:00pm — No Comments

Facebook’s New Riff video App

In recent months Facebook has been making efforts to give users more ways to create, view, and share videos. These efforts include making Facebook videos embeddable and a plan to create 360° videos.

The latest update from Facebook is a new app called Riff.

Riff is a collaborative video app that lets users create short video…

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Tilføjet af Meghan Woolley on April 6, 2015 at 8:30pm — No Comments

How to Improve Traffic to Your Blog

A blog can be one of the most useful tools for social media marketing. It will help your brand engage with more people, establish your authority, and help you to build a sense of community. If you’re not seeing a lot of traffic on your blog, however, you might feel as if your efforts are going to waste. The following tips will help you to get more views on your blog. Remember, however, that numbers aren’t everything. You don’t just want high numbers of views and visitors; you want visitors…

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Tilføjet af Meghan Woolley on March 30, 2015 at 10:30pm — No Comments

F8 Roundup: The Most Important Announcements at Facebook’s 2015 F8 Developer Conference

Facebook’s F8 Developer Conference this year was full of interesting announcements.

The conference is dedicated to Facebook’s developer community, which includes hundreds of thousands of developers around the world who work with the social network.

The conference focused on presentations and software announcements that aim to help developers further develop and monetize their apps. The conference also aimed to help businesses use Facebook to support their…

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Tilføjet af Meghan Woolley on March 27, 2015 at 11:30pm — No Comments

Mistakes to Avoid in Your Email Marketing

Email marketing is one of the best ways to reach out to a wide audience.

Emails make it easy for you to send out newsletters, product promotions, company updates, and more. There are a few mistakes, however, that can significantly reduce how effective your email marketing is. To increase your engagement and make your emails as successful as possible, make sure that you avoid the following mistakes.

 …

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Tilføjet af Meghan Woolley on March 27, 2015 at 9:30pm — No Comments

You can Finally Embed Facebook Videos on Other Websites

Facebook’s F8 developer conference has been full of interesting developments.

Today’s announcement will be of great interest to social media marketers who frequently post videos to Facebook. Previously, the only way to share a video posted to Facebook outside of the site was to link to your Facebook page. Starting today, users will be able to embed Facebook videos on other websites.…

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Tilføjet af Meghan Woolley on March 25, 2015 at 9:00pm — No Comments

Facebook plans payment in Messenger

When Facebook made the Messenger app the sole way to access messages on mobile, many users were annoyed by an app that seemed to serve no independent purpose.

Since last year, however, Facebook has been rolling out features that add to Messenger.

The most…

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Tilføjet af Allan Loumann Lissau on March 25, 2015 at 9:30am — No Comments

Your Guide to Using Hashtags on Different Social Media Networks

If you’ve spent any time on Twitter, you’ve probably seen plenty of hashtags.

In recent years, the use of hashtags has spread to other social media sites, including Facebook and Instagram.

Hashtags can be a very valuable tool on all of these sites. In essence, hashtags help to give your posts more reach. Using a hashtag makes your post searchable. Anyone with an interest in a particular topic or keyword can do a search and browse through all posts including…

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Tilføjet af Meghan Woolley on March 11, 2015 at 7:00pm — No Comments

4 Ways to Get the Most Out of Your Popular Posts

In social media marketing, it’s important to pay attention to which of your posts are the most effective.

You’re probably already tracking which of your posts get the most shares, likes, and comments and using that information to shape your future posts.

Your popular posts don’t have to become just part of your analytics though. You can continue using them to get even more follower engagement. If these posts were so successful the first time you posted them,…

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Tilføjet af Meghan Woolley on March 9, 2015 at 6:30pm — No Comments

Facebook Plans to Bring Internet.org to 100 Countries in 2015

Over the past decade, Facebook and Google have seen massive expansion in usage and customer acquisition.

Looking forward to future growth, both companies are working on expanding access to the internet in the developing world.

Google’s Project Loon is working on using balloons to bring internet to remote areas, and…

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Tilføjet af Meghan Woolley on March 4, 2015 at 8:00pm — No Comments

5 Facebook Marketing Myths that Aren’t True

Marketing on Facebook can get complicated.

The internet is full of advice on how to improve your outreach and conversion rates.

Of course, there is no one single path to successful Facebook marketing.

Each business is different, and each page is different.

Different marketing strategies might achieve more or less success for different marketers. In order to be truly successful at marketing, you’ll need to test out…

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Tilføjet af Meghan Woolley on March 3, 2015 at 11:00am — No Comments

Facebook Launches Ads Manager Mobile App

In 2015, Facebook can expect almost one billion users to access their site on their mobile devices, and the company has made it a priority to make Facebook accessible for all mobile users.

Now, they are also making it easier for marketers to manage their Facebook campaigns on mobile devices. On February 24th, Facebook…

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Tilføjet af Meghan Woolley on February 25, 2015 at 6:30pm — No Comments

How to Pass Facebook’s 20% Rule

If you use Facebook as a central part of your marketing plan, you likely spend a lot of time creating posts and making sure they fit Facebook’s guidelines.

It’s very frustrating, then, when your promoted posts get disapproved. One of the most common reasons for disapproval is Facebook’s text in ad policy, which states that images in ads and sponsored stories cannot be made up of any more than 20% text. It can be difficult to judge…

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Tilføjet af Meghan Woolley on February 23, 2015 at 9:00pm — No Comments

New “Product Ads”

Facebook has recently added a new suite of tools, called Product Ads, which will help businesses who want to advertise a wide catalog of products.

In a blog post announcing the update, Facebook acknowledged that some advertisers may have had trouble deciding which products to highlight and targeting the right potential customers. Product Ads is the proposed solution to these…

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Tilføjet af Meghan Woolley on February 19, 2015 at 7:00pm — No Comments

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